The primary purpose of having a website is to entice more and more customers over to your brand.
Ask yourself whether your website is truly doing everything it can for your customers. A website that is at first, user-friendly, looks good, decently responsive, and fully function is the kind of website that is required for measurable business success in modern times.
As website revamps can often be significant investments however, you need to analyze and solidly decide whether you really need a website revamp or not. The impetus for investment in website revamp are as follows.
Why You Need A Website Revamp?
WHEN DO YOU HAVE TO REVAMP YOUR WEBSITE?
1. When your website is old and outdated:
Three years is the commonly accepted and established lifespan of website before needing a revamp, a rule followed by many businesses with a substantial online presence.
The site’s age can provide an apt answer to the question of why you are redesigning the website.
A desperate reworking should be in order if your website is five years old or older. The main reason for this is that the digital marketing arena has seen enormous technological advances over the past half-decade.
Another explanation as to why an old website has to be updated is because it has become monotonous.
An outdated website gives the impression that you are too busy to develop your services, or you don’t care to give a better experience to your online visitors and such implications damage your profit-growth prospects in more ways than one.
2. When you have to reflect your brand’s changes and achievements and SEO:
Your site represents the world’s first interaction with your company. It should also convey the current status of your company.
If your company earned a new award, certification or added a new product, your website should reflect them. The same is true when the brand has evolved since a shift in audience. This makes the website’s past material meaningless.
This also leads us to the question of making use of search engine optimization in either case.
Optimization of search engines is crucial to make your website more visible and the correct search engine optimization strategy leads to a higher search engine ranking on sites such as Google and Yahoo.
Misuse or under-use of search engine optimization however, makes locating links on your website challenging for search engines. Problems with this can be solved by implementing a search engine optimization tool through a redesign, which would also fix several hidden technical issues that hinder your online presence and navigation of content.
3. When there may be security issues and poor user experience:
Graphics and content lose value if the user doesn’t see them. Most users are unable to tolerate a sluggish website in a world of fast internet access and limitless cloud space. A loading speed of less than five seconds is one of the indicators of a good Website.
Complex browsing is another cause of poor user experience and very few people will see your product or any of your services if the lists are hidden under two or more clicks.
Revamping the design of your website is also important if functionalities such as online payment have been added. By adjusting your web hosting options, you can figure out common security issues.
Choose the types of web hosting that suit your targets. Security tools working behind the website also help to make the website safe to use and guard your data instantaneously
4. When your website is not user-friendly to mobile users:
This should be quite obvious since you live in the multi-screen culture of today, you need to make the actions match your website.
If your website is not designed for mobile use, you will definitely miss important leads and clients. 50% of internet users are on mobile devices and 83% of users prefer multi-access features from both mobile and PC. Users also expect a website to work and behave the same on mobiles as they do on PCs and laptops.
Many people will never revisit a site if it turns out that they cannot view the content on the various devices that they own. A website revamp to make it mobile friendly would then be rightly in order.
5. When the branding has to be updated:
As with your marketing objectives, the branding of your company needs to be consistent with your website.
If you have recently had a rebrand, you’re going to want to update your site to reflect those changes. Bear in mind when upgrading your website a rebrand is not just about your logo or colors, it also includes the content and terminology used on your website.
Your ability to brand yourself also trickles down to third-party tools that are on your site. Gone are the days of syncing your website with BlogSpot and Bing. If you are introducing third-party tools to provide more functionality to the user experience, make sure you have more updated tools.
Oftentimes, you don’t need a valid excuse to revamp your website, new ideas be damned. You may want to modify the themes, content layout, colors, add and remove tabs, and so on.
As long as the changes positively benefit the user experience, try it. A well-designed website is one of the most powerful marketing tools available to any business.
Thus, the business would do well to keep the website up to date, available, and secure. If you can relate to some of the points above from a business perspective or just decide that they are valid, it is high time to invest in the revamp and redesign of your website.
Think of it as advertisement, the needs in design are bound to change with time. The website should be redesigned in lieu of changes in the external business environment and to properly address and reflect the internal transformations and growths in your business.
Syncoria is a digital transformation firm based in Canada and is an official Odoo Ready partner.