May 3, 2019 Blog, Toronto, Canada

Effective Strategies to manage your eCommerce Website

By Fida-E Zaheer, Read 3 mins

Odoo eCommerce is a powerful app to not only manage your eCommerce website on the front end but also, help with all the sales, inventory, and accounting on the back end.

Odoo incorporates many benefits, integrating customer management and sales management system within a larger infrastructure of eCommerce-based solutions.

Whether you’re launching a new eCommerce website or are seeking to modify an existing website, here are a few reasons to decide on Odoo for your online shopping network.

Website design and editing.

Odoo ecommerce

For any eCommerce website, if you’re starting from scratch with no prior design, that’s not a problem with Odoo.

Choose from several templates and use the drag-and-drop editor to create your own web pages. Add content, such as text and images, without having to know a line of coding.

Customize your website depending on product categories, how many products you have, landing pages, blogs, customer portals, shopping cart and checkout pages, and more. Odoo’s website design also incorporates various aspects of digital marketing in it, including effective SEO tools and support, CTA implementation, A/B testing, and marketing automation.

Creating the perfect eCommerce store.

Setting up an eCommerce website is going to be different from setting up a regular business website.

With an eCommerce platform, Odoo’s the ultimate software to assist with adding and tracking new and existing products, will automatically update stocks according to sales in real-time, integrate various online payment methods such as PayPal as you see fit, and also integrates carries like UPS, DHL, FedEx, and others to help track orders.

All the data Odoo eCommerce accumulates is automatically exported out into other corners of the software, meaning you can easily draw from them for financial reports, accounting, profits and revenue information, and more.

Prioritizing the customer.

Odoo recognizes in eCommerce, those who succeed are those who prioritize the customer.

After all, any online shopping site is going to be competing with some corporate giants out there. You’ll want to go the extra mile to ensure your customer has a positive brand interaction.

Odoo allows you to see and manage customer interactions via email, add a live chat feature which can be assigned or responded to directly through the application, as well as in setting up a forum to act as a knowledge base.

If you’re selling globally, Odoo’s GeoIP Redirect Module will also automatically detect a customer’s location, and filter your site in their local language and currency to make the shopping experience that much easier.

SEO for eCommerce.

Don’t underestimate the value of organic traffic from search engines. Almost 39 percent of all global eCommerce traffic comes from search engines and SEO plays a huge role in the success of online shopping brands.

Take advantage of Odoo’s SEO friendly apps, such as the Odoo Google Tag Manager, the Google Rich Snippets, and the SEO URL Redirect/Rewrite module.

Add to these the ease of creating product descriptions, publishing blogs, and developing other SEO-friendly pages, and this is why Odoo’s considered by many digital marketers to be the ideal eCommerce software.

Effective strategies to manage your eCommerce store begins with having the right software to build from. Odoo’s easy scalability, numerous apps to draw from, and adaptability is unbelievably beneficial to online shopping websites. Choose Odoo for your eCommerce store.

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