Effective communication is at the core of any organisation, and it can influence the survival of a business.
If you are able to communicate with your customers effectively, you can reap the benefits of boosted sales, returning customers, and referrals.
Then again, not being able to do so can rapidly prompt diminished sales, annoyed clients and a negative impression which might spread through word of mouth.
Customer relationship management, or CRM, can help meet the objectives of customer driven organizations.
By streamlining both the internal (within the organisation) and external communication (between the organisation and the customer), CRM can go a long ways to smoothen the information flow.
CRM empowers the utilization of information which allows you to keep track of and oversee associations with key customers, driven by database software applications.
Benefits To Communicate Effectively To Your Customer Via CRM
Actualizing a CRM arrangement may cost you some money and time, but there are numerous potential advantages.
A significant advantage can be the improvement of better relations with your current clients, which can prompt:
All of the above will allow you to improve your marketing by concentrating on:
And finally this could prompt:
When your business begins to care sufficiently for its current clients, you can focus more on finding new clients and expanding your market.
Even with long periods of information gathering, there’s always a constant opportunity to get better. Client needs are bound to change gradually, and simple innovation can help you adjust to these ever changing needs.
Always remember to follow up
If you’re in sales, you probably have a list of clients that you tend to and monitoring and satisfying each of them can be challenging.
It’s woefully disappointing from a client’s perspective, when you promise to call them back and forget to do so.
CRM frameworks generally have tools which will help you manage client needs more effectively and eliminate human error when it comes to calling them back.
You can utilize these features by having tasks as a major aspect of your computerized campaigns.
For instance, the framework will naturally set you an undertaking to call a client, if they click on an an email link.
This will allow you to be quicker in your response to service your clients, and your company’s service ratings will improve as a result.
Send Them Communications They’re Interested In
An amazing feature of CRM systems is that it lets you segment your client database.
In order to get customers to open your emails (let alone read them), you have to send them things that they are interested in, and which holds value to them.
This way, they remain engaged in your brand. Segmentation can be done in numerous ways-by area, age range, industry or buy history.
This information can be gathered automatically by your system, through webforms or other methods, or as you find out more about your client as you go.
Sending a single non-exclusive, non-personal email to your entire client database instead of segmenting them is like a fisherman who uses a net instead of a fishing pole to catch a particular species of fish.
Of course there’s a higher chance he’ll catch the fish he wants, but also a ton of other fish which require additional time and energy to pull in, and which don’t add significant value to the catch.
The equivalent applies to unsegmented email records. You may send a conventional email to 500 hundred of your clients and out of those 500, only a single individual is keen to read your message.
On the other hand, by targeting your emails more precisely through customer segmentation, you are bound to see better results.
Make use of Automation
You can greatly improve your communication with your clients and prospective clients by automating your email marketing.
What this means is that emails will automatically be sent from the system as soon as new data on them is available, with little or no effort from your side.
Automating your marketing process frees you to concentrate on improving other areas of business, while being content with the knowledge that your CRM system is consistently trying to retain your current clients and obtain new ones.
We have the experience of working with companies big and small alike. We tailor our solutions for your needs specifically, and assist you with accomplishing your business objectives.
Through the utilization of the Odoo CRM modules, we provide innovative solutions so you can grow and upgrade your business processes.
Our friendly neighborhood team comprises of business experts, solution architects, experienced managers, as well as quality assurance engineers, all of whom are well versed in all things Odoo.
We guarantee an effective implementation each time through an iterative and straightforward procedure. For a free evaluation, call us at +1 (416) 628-5522, or email us at [email protected].