Client Overview: Matsuda
Matsuda is a luxury eyewear brand renowned for its heritage craftsmanship, meticulously designed optical frames, and sun collections. With a strong global presence, Matsuda collaborates with resellers, distributors, and agents worldwide to manage its supply chain and sales operations.
The Challenge: Streamlining Distribution for B2B Partners
Matsuda faced operational inefficiencies in its B2B distribution workflow. Resellers, agents, and partners needed a centralized, user-friendly system to:
- Manage orders seamlessly without friction.
- Track inventory and stock levels in real-time.
- Place bulk orders efficiently while ensuring accurate pricing and availability.
- Monitor sales performance and customer interactions.
- Process returns efficiently with better tracking and transparency.
Matsuda sought a frictionless, intuitive B2B experience that would integrate with its existing Odoo ERP system while enhancing the partner experience.
The Solution: Custom B2B app and portal by Syncoria
As an Odoo Gold Partner, Syncoria developed customized app and portals tailored to Matsuda’s B2B distribution needs. These solutions provided an end-to-end workflow that enhanced efficiency, usability, and visibility for Matsuda’s partners and internal teams.
Key Features and Enhancements
1. B2B Portal and App for Resellers and Agents
Syncoria designed an intuitive agent dashboard allowing resellers and sales agents to:
- View real-time sales orders and track order sources (e.g., Shopify).
- Access purchase orders, invoices, and bills from a single interface.
- Navigate a comprehensive product catalog with variant details.
- Monitor inventory levels with clear stock availability indicators.
- Add custom order notes for specific purchase requests.
2. Sales Order and Payment Processing Optimization
- Automated Payment Links: Buyers receive customized payment links based on their payment terms.
- Integrated Payment Gateway: Secure transactions via Authorize.net for credit card processing.
- Sales Order Summary: Transparent pricing, bulk order adjustments, and tax calculations.
- Payment Terms Visibility: Displays Net 30, prepaid, or custom payment agreements upfront.
- Frictionless Checkout: Hover-based cart previews, order review, and seamless payment processing.
3. Return Management System
- Return Requests Simplification: Buyers can initiate returns for multiple items at once.
- Pre-Defined Return Reasons: Selections like Stock Balance, Patient Approval, and Defective Products for accuracy.
- Return Notes Feature: Custom notes help Matsuda process returns efficiently.
- Automated Status Updates: Ensures real-time tracking of return requests.
4. Agent Performance and Sales Analytics
- Personalized Sales Dashboards: Tracks agent performance and revenue growth trends.
- Revenue and Unit Sales Comparison: Helps agents compare objectives versus actual performance.
- Territory Return Ratio Tracking: Allows for better inventory and service optimization.
- Year-To-Date Revenue by Source: Breaks down sales from portal, agents, and customer service.
- KPI Monitoring: Active accounts, new customer acquisitions, and goal tracking.
Results and Impact
- 30% Faster Order Processing: Agents can complete transactions seamlessly with real-time stock updates and optimized checkout.
- Reduced Returns by 18%: Structured return management and tracking improved product accuracy and customer satisfaction.
- Increased Payment Collection Efficiency: Automated invoicing and payment links reduced payment delays and improved cash flow.
- Improved Sales Transparency: Data-driven dashboards empowered Matsuda’s sales team with actionable insights.
Conclusion: A Frictionless B2B Experience for Matsuda
By partnering with Syncoria, Matsuda successfully streamlined its B2B distribution model, providing a seamless, efficient, and scalable solution for agents and resellers. With enhanced automation, transparency, and user-friendly interfaces, Matsuda now operates with greater efficiency and agility in a competitive market.
Syncoria’s expertise in Odoo ERP and B2B portal development helped Matsuda eliminate operational bottlenecks and enhance its partner ecosystem, setting a new standard for B2B excellence in luxury eyewear distribution.
Are You Looking for a Similar Digital Transformation?
Syncoria specializes in custom Odoo ERP solutions, automation, and digital transformation for B2B businesses. Get in touch today to explore how we can optimize your business operations.