Executive Summary
Bedessee Imports Ltd., a leading importer and distributor of culturally specific food and household products across North America, faced increasing operational complexity as it scaled its footprint across Canada and the United States. Existing systems lacked the interoperability, real-time visibility, and transactional accuracy required to support a fast-moving, multi-entity distribution business.
To address these challenges, Bedessee partnered with Syncoria to deploy a tailored Odoo ERP solution. This engagement focused on replacing fragmented processes with an integrated, data-driven system designed to support cross-border trade, dynamic pricing, logistics traceability, and salesforce enablement. The outcome: increased margin visibility, improved pricing responsiveness, stronger customer fulfillment, and the foundational infrastructure for scalable growth.
Context and Challenges
Bedessee’s product catalogue spans over 5,000 SKUs across dry goods, frozen foods, beverages, and personal care items—sourced globally and distributed throughout Canada and the U.S. As operations grew in complexity, the company encountered a series of systemic constraints:
- Limited visibility into SKU-level profitability
- Lagging pricing updates and margin erosion amid commodity price fluctuations
- Manual sales order processing with inconsistent application of customer-specific pricing
- Limitation in quoting frozen goods based on weight
- Absence of structured fleet and delivery tracking
- Commission tracking processes misaligned with organizational growth
These constrains limited possible operating leverage
Approach and Solution Design
Syncoria executed a full-scale ERP deployment using Odoo, configured to support Bedessee’s dual-entity, multi-currency operations. The implementation focused on five key Odoo modules—Sales, Purchase, Inventory, Accounting, and Fleet—augmented by a series of industry-specific customizations:
1. Margin Intelligence at the Unit Level
Implemented a cost-and-margin calculation engine that tracks SKU profitability at the unit level, accounting for variable landed costs, FX exposure, and packaging configurations.
2. Tiered Pricing Architecture
Enabled dynamic pricing structures by customer type (retail, wholesale, distributor), allowing revenue teams to manage commercial complexity without operational drag.
3. B2B Commerce Portal (In Progress)
Developed a digital self-service channel to enable wholesale clients to access real-time inventory, place orders, and track fulfillment—reducing dependency on manual intake channels.
4. Quotation Engine for Frozen Goods
Built quoting logic that ties product pricing to weight-based inputs, ensuring accuracy and reducing reconciliation errors, particularly for perishable SKUs like frozen seafood.
5. Fleet and Logistics Visibility
Extended the Fleet module to capture driver assignments, container tracking, and delivery timelines, enabling end-to-end traceability across logistics workflows.
6. Sales Enablement and Alerts
Deployed automated alerts to notify sales representatives of real-time price changes, ensuring informed customer communication and protecting contribution margins.
7. Commission Automation
Introduced rule-based commission tracking aligned to sales performance and product categories, increasing transparency and reducing administrative overhead.
8. Sales and Demand Dashboards
Implemented data visualization tools for sales, inventory velocity, and demand trends, improving tactical responsiveness and strategic forecasting.
Results
The Odoo implementation delivered meaningful improvements across core business functions:
- Finance and Accounting: Margin visibility and improved FX management
- Sales Operations: Reduction in manual pricing errors and faster quote-to-order cycle times
- Logistics: Improved delivery coordination, reduced fulfillment ambiguity
- Management: Enhanced decision-making through consolidated performance dashboards
The system now serves as a unified platform for Bedessee’s cross-border operations, enabling coordination across entities, compliance with multi-currency accounting standards, and improved responsiveness in a dynamic distribution landscape.
Strategic Impact
Syncoria’s implementation extended beyond systems integration. It aligned technology with business architecture, establishing a scalable operating model that is better equipped to handle Bedessee’s growth in product lines, geographies, and customer segments.
The approach reflects a deep understanding of the structural and operational challenges inherent to the food and beverage distribution sector—especially for culturally specific SKUs, dynamic supplier markets, and low-margin product categories.
About Syncoria
Syncoria is a Toronto-based Odoo Gold Partner specializing in complex ERP implementations for mid-market enterprises. With a focus on distribution, manufacturing, and service-based industries, Syncoria enables clients to unlock operating leverage through tailored technology solutions that reflect real-world business dynamics.