December 3, 2019 Blog

Common Web Design Problems

Web design problems are problems that occur in the layout of the final page or website. 

This may have problems in alignment or spacing of the content, decision-making struggles in the amount of content being fit in, the use of striking or dull colors, etc. 

This is different from web development issues that deal with the backend section of the page and deal with internal bugs and syntax errors. 

Mistakes in the design are responsible for negative consumer response and feedback and usually result in a lower conversion rate. 

This is because one of the most critical avenues of marketing has become virtual in nature. 

Trend analysis in social media and the number of page or website visits have become vital marketing tools to widen the reach of target demographics. 

Ads are being placed on different pages to generate revenue via another path. 

Search engine optimization (SEO) is a way for web crawlers such as search engines to find and sort websites into more available bandwidths. Such fantastic opportunities can be jeopardized by lousy web design. 

Thus, it becomes crucial to discuss critical issues to avoid while you’re designing a website for a client or your own company. 

If you do face those problems, it is also wise to discuss easy solutions. 

If you already don’t, hire a team consisting of experts on web design whom you can consult when you want to pitch ideas for a new product web page. 

Most Common Web Design Problems

outdated visual design

1. Inadequate or outdated visual design: There are many ways that the model can be miserable:

  1. Imbalanced colors: The color scheme used can affect the psychology of the viewer and can turn them off if the colors do not match. A naff logo makes the homepage look grotesque and nasty. Thus, it is essential to ensure that the colors do not make it more challenging to read the text. The color scheme must also remain consistent in all the web pages, and it is best to stick to a three or five-color palette. 
  2. Font issues: Fonts may sometimes be unclear, or there may be too many fonts in general. Unclear fonts may be cursive or hand-written. This makes it tough for the viewers to read the content displayed. Too many fonts or styles may become distracting or may be aesthetically unappealing. Frequently changing fonts reduces cognitive efficiency and can quickly leave the visitor bewildered. Limit yourself to use up to 4 fonts or styles only. 

2. Generic stock photos: The problem of using stock photographs is that they are used in twenty other websites too. 

This erodes the viewer’s trust as the website seems very unoriginal as it loses authenticity. It may dilute the message you are trying to send to the visitor, which may end up hurting your site. 

While the best option is to hire a photographer and take original pictures, many small firms may not have the resources to do that. In that case, choosing the relevant stock photo becomes essential, which can convey the meaning of your website accurately. 

Always use sites such as,, and to avoid legal issues by using images from Google. 

3. Bad quality images: Unclear, blurry images hurt your profit margins as much as litigation from using copyrighted images do. 

A bad model can give a negative first impression of a new visitor. An awkward angle, high saturation, and overexposure of light can all turn a beautiful picture into a mediocre one. 

Thus, using images that correspond with the theme colors of your website can be a nice touch to add. Be wary of handling large files, though; they slow down your site by taking a long time to load. 

Google’s Search Console places sites with slow responses lower in its ranks, so it’s useful to use file-crunching sites such as to reduce file sizes.

4. Poor SEO standards: How much bandwidth you will be allocated and how much network traffic you can occupy depends entirely on a web crawler’s ability to put your website in front of your target audience. 

Key terms and other technical bits need to be incorporated into the web page. 

Otherwise, it becomes difficult for users to find your website. One example is providing vague or no alternative text for images as they load. 

This means visually impaired people are deprived of using your site clearly. SEO is impacted by everything – the overuse or underuse of graphics, the way the menus and headers are placed, whether the images are served up using third-party hosts or plugins – all affect SEO. 

Thus, it is important to hire personnel who are specialized in maintaining and tracking SEO requirements for your site. 

5. Hidden contact details: Any website, especially an e-commerce website, is similar to any physical shop. 

Hidden contact details

The most necessary and updated information must be in the front or directed to a place the user can easily find. 

This can be contact information such as email addresses, social media links, phone and fax numbers, or other types of data, like FAQs, return policies, legal use, etc. 

In any case, human support information must be on the homepage so that users can quickly find it. 

Many hospitality businesses are now adopting a live chat option, allowing direct communication with staff on a call about inquiries, purchases, and other questions. 

Well-planned navigation, such as a search bar, organized menus, and additional information such as product descriptions or article snippets, are also helpful in guiding new visitors and converting them to long-term customers. 


In conclusion, we can observe the ramifications of errors in design and how leads are often turned away due to this. 

With expert advice and fast, strategic decision-making, these problems can be prevented and resolved with incredible efficiency. 

Scheduled reports using Google Analytics and monthly updates of scripts and frameworks will make it easier for your designer to track conversion rates, test banners, and implement necessary changes as soon as possible.

Get in Touch

We’re an exceptional team of engineers & design thinkers based in Toronto, Canada. We respond efficiently to the challenges of business & technology challenges of the modern day.