Flash burst on the scene as the new wonder tool for creating the most intuitive and interactive websites in the early 2000s and the formula continued to find frequent use until the early to mid-2010s.
As with all new technologies however, they eventually find their way into obsolescence and creating a flash website today is frequently considered to be a mistake.
Outdated technologies are vulnerable to attack and are inefficient when compared to newer advances and this article is written to lay out and explain the very reasons why you should not be using flash to power your website in this day and age.
The vast majority of newer websites forego Flash and virtually all business across all industries have long since upgraded.
Flash Site Is Not Recommended
WHY FLASH SHOULDN’T BE USED IN THIS DAY AND AGE
1. Search engine optimization is not supported/partially supported:
Search engine optimization is regard as one of THE best ways to gain exposure on the internet as it basically ensures that people searching your website up on a search engine such as Google or Yahoo are able to see your website as soon as the ‘search’ button is pressed.
This also helps you build credibility in your industry as an expert and attract more customers. Keeping this in mind, it would make sense to do everything in your power to make sure your website is appealing to search engines and easy to find that way.
However, the working mechanisms of Flash are designed in a way that seals off search engines from being able to see your data and your content is delivered in a mass of code that is not index able by most search engines.
This makes your website less visible than a basic HTML website. Later versions of Flash included partial support for search engine optimization but it is not quite good enough either, you still lose exposure and potential customers.
2. Compatibility issues:
Imagine discovering an awesome website that you want to show a friend the next day in person using your phone. However, you see that the website does not load on your phone much to your disappointment.
This is because the website is powered by Flash and your phone does not support Flash, most mobile phones do. If you are to search a list of devices that support flash, you will notice that many of the currently most popular and widely used devices lack support for Flash.
50 percent of Internet users are on mobile devices primarily and thus, 50 percent of Internet users cannot view Flash websites since their devices do not support it. It is unlikely that they would have the patience to go back home and use their laptop or desktop to view your website later.
Flash websites also do have a fixed size and are not variable according to screen size so more often than not, many users will end up with a small flash website in the middle of their large screen or worse, in the corner of their large screen. Very frustrating and annoying.
3. Updates are difficult to install:
A content management system is usually used by website managers to maintain their sites. With a system like this, minor updates can be easily taken off by yourself even if your website is intricately designed with complexity by a hired designer. Updates to your content management system (CMS) are often undertaken by being sourced from a cloud platform and thus, updating is easier than ever.
This is not the case when it comes to Flash however as update process for Flash is very complicated and entangled; tricky to execute all in all. You will be often finding yourself at a total loss if you try it yourself. A hired professional is a must in order to keep maintenance of your website and the expense and time taken behind this can easily pile up into a monstrosity that could have otherwise been avoided if you decided to forgo Flash.
4. Limited usability:
Websites powered by Flash have gleaming problems and limitations in usability and they also often come with features that are counter-intuitive to the user experience.
One specific part of a Flash website cannot be bookmarked and interaction on many Flash websites depends on rolling a mouse over something, since even a lot of desktops go the touchscreen way, this feature is limiting. Flash websites also do not let you use in-page search as a convenient way to find exactly what you want on the website so users have to look for what they want manually by scrolling through all of it.
Website functionality is often compromised by Flash designers who go overboard with the design and decoration features offered by Flash and the result is a site that is tricky to navigate on top of being incompatible for large screens and mobile devices, a recipe for disaster.
While attractive websites can do greater things for your business, it pays you well to utilize the best and latest technologies for that purpose.
While Flash enables you make eye-catching websites, it is outdated and quite the list of disadvantages for you to think twice. Flash had its time in the limelight of web design, but now it’s an outdated and alarming device that doesn’t meet the needs of today’s Internet users.
Some developers still depend on Flash because they’re habit creatures or because they don’t keep up with changing web design standards. You needn’t fall into the same trap.
If you are just beginning to develop your website or are preparing to give it a makeover, explore the world beyond Flash and your customers will thank you immensely for it. There is nothing you could do with Flash that you cannot do without Flash.
Syncoria is a digital transformation firm based in Canada and an official Odoo Ready partner.