A logo design is the foundation upon which you assemble your brand image.
Be that as it may, would you be able to recognize a great logo? What makes an incredible logo?
Would you be able to tell a unique logo from a worn out logo? A logo can be a crucial factor in determining the success of your business in the long term.
Such a logo can correctly convey a brand message of an organization to its intended target group. It passes on an organization’s way of life too. A well-designed logo is alluring but it has to be more than that. It is not just a fine piece of art.
A business logo is an image or symbol that has a brand name or supports it. It may be a logotype containing the organization name.
Such are the logos of Coca-Cola, IBM, Xerox, and so on. Other logos are just a picture of some article. For instance, Apple logo has a chomped apple in particular or Nike logo is a swoosh. A few logos have both the type and symbol.
Here Are 5 Features of a Great Logo
01. It Is Memorable
One of the significant qualities of a logo configuration is that it is memorable. A logo ought to be able to grab the attention of the audience. The logo should likewise connect with prospective clients.
Generally, great logos are simpler to recall. A few logos have just an image which is simpler to recall than an organization name. Take for instance the Apple logo.
The image of a chomped apple is etched in our memory. This image is more prevailing than the organization name. This is the means by which an organization builds its image.
In this way, it ought to be certain that business logos become important images when they become symbols. For the most part we are able to recall pictures more distinctively than words.
Generally, images are recalled right away and perceived. This means that if you can’t immediately understand a brand’s symbol, odds are that you won’t recall it. This is why abstract imagery isn’t the recommended approach when designing company logos.
The best logos are also ones that endure the test of time. These organization logos become immortal as individuals keep on appreciating them through years or even decades for their message and simplicity of the design.
To make an ageless brand symbol, shedding your social predisposition in terms of colors, fonts, and so on is significant. It’s also important to keep in mind the industry you are in and the brand identity you are trying to convey to your audience.
02. It Has a Purpose
A good organization logo is not without purpose. The logo represents the essence of the organization, and its values. They convey a significance for the clients. People ought to be able to recognize what the organization does and how it is helpful from the logo.
03. The Logo Should Be Unique
Your logo has to be one of a kind. This means it should not be derivative or cliché. Individuals should be able to distinguish your logo from numerous different logos in the market.
Nonetheless, it is getting progressively difficult to be unique. This is on the grounds that there are many logos in the market. A staggering number of customers are currently subjected to brand packaging, marketing and promoting.
Extraordinary organization logos can stick out even now and make a statement. Take for instance the FedEx logo. It has a color coded design. The word ‘Ex’ has a shading design that varies depending on the various types of services.
For the FedEx Ground, the Ex is green and for FedEx Express, the Ex is orange, etc. Another element of this logo is a subtle arrow. There is an arrow in the space between the letters E and X. Every one of these highlights make this logo stick out and extraordinary.
04. It Should Be a Simple Logo
One of the key features of an extraordinary logo is that it has a simple design. Simultaneously, there is something unique and convincing about it. Normally, all the worldwide organizations logos are simple designs with no complexities. It ought to be a neat, strong, and streamlined yet captivating structure.
The simplicity of a logo isn’t by accident. The point behind limiting the components of a logo is to guarantee that the watchers can understand it. A brand’s logo has to be memorable for it to be able to contend in the market. How quickly the audience can recognize or relate an organization’s logo with their business determines the success of the logo.
05. Make It Versatile
Frequently, logos are imprinted on a colorless surface. For instance, on print media, a logo showing up is most likely going to be in monochrome. A logo will likewise seem drab when it comes to photocopies, faxed reports, stationeries, and so on. A perfect logo is one that doesn’t lose its effect even in its colorless adaptation. You have to take this into consideration when designing your logo.
A logo ought to be universally applicable. There are numerous media platforms accessible today. Along these lines, an organization can decide to put a logo on print, TV advertisements, postal mail, email, websites, Facebook pages, etc. You may likewise opt to put your logo on trucks, coffee cups, t-shirts, signs, and much more. In this way, your organization logo must be applicable on all things.
Keep these features in mind when designing your logo. Remember that you know your brand best, not the designer, or the customer. Apart from these few tips always try to trust your instincts.
Here at Syncoria, we have experience working with startups and well established industry giants. We design custom designed solutions according to your exact specifications, based on your unique needs, and help you streamline your business processes.
Together with Odoo and its many intuitive modules, we provide tailor made solutions to help optimize your business.
Our local team of expert business analysts, creative solution architects, capable project managers, hard working delivery managers, and strict quality assurance engineers, are all trained experts in Odoo.
We ensure we reach successful implementation every time through an iterative and transparent process. For a free assessment, call us at +1 (416) 628-5522, or email us at [email protected].