The fall of the concept of Target Audience

There is no such thing as the target audience in business. Anyone who buys our product is a target audience. This concept arose from an era where buying behavior information was scarce and creative execution was a one-way communication. In order to maximize bang for the buck, we came up with an ideal person who we targeted our communication towards. None of those assumptions are true anymore. Now we can technically target everyone who buys our product with infinite types of communication through online marketing.
So, forget about the old segment, position, and target model and go for the fire, aim and ready model.

  1. Shoot at everyone
  2. Whoever responds, target them
  3. If they buy, ready campaigns and go all in

– The author of this write-up is a bit crazy. Take his advice at your own risk.

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