June 27, 2019 ERP

Simplifying Business Communication with Mailing Lists

Emails have been a critical tool for effective business communication since the 90s, bridging communication gaps, all while being easily accessible.

Although it is nothing sensational, mailing lists have helped business owners serve their customers by providing them with the latest products and services all while being inexpensive.

However, with the advancement of technology; emails are becoming more and more obsolete as fancier applications replace them.

Simplify Business Communication With Mailing Lists

Although mailing lists have had a significant contribution to businesses, if they are not designed efficiently, it will not be able to compete with the newer applications in the market.

In this article, you will be learning about how to effectively use mailing lists to boost your sales and put yourself a step ahead of your competitors.

Voluntary Subscription

As tempting as it sounds to sign everyone visiting your site or blog up for a subscription, for the consumers in question, it may seem quite pushy. This will not only create a somewhat negative experience for them, but this might also affect their decision on whether they would like to be associated with your business.

The best way to approach this would be to explicitly take their permission before adding them to the mailing list. Not only does it create a positive impression, but it is also more likely that they will actually engage with your posts.

Additionally, make sure to have an option to manage subscription preference that will allow the customer to correctly choose between the emails or opt out entirely if they wish to. This might lead to losing a few customers along the way, but in the long run, this will help you create the right brand image in the market.

Segmenting Emails

The idea of sending these emails is to keep consumers up to date with your goods and services. However, it is essential to make sure that it is relevant to the said customers.

The idea is to cater your emails to individual consumers with what they would most like to see. This can be done by monitoring their interaction with what you have to offer. This makes the consumers feel relevant all the while boosting your sales, as emails that are not relevant to the customer usually ends up in the trash.

Mobile Friendly Emails

Mobile phones have become an integral part of our lives with people spending as little as 3 hours to 10 hours on their phones daily.

Nowadays, phones are not only used for chatting with family or texting friends, but it is also used for official or educational purposes. The common ground between official and educational use of mobiles is that they both require the use of emails.

Traditional emails contain images and texts that are hard to read on a phone, pictures, and text often appears broken. This means that they do not get attention to the attention they deserve or even get read.

The best take away from this would be to make sure that the emails sent from your company are mobile friendly and easily accessible on phones or tablets.

Using Buttons in Emails

The content of the email may as well be great, but if it’s not engaging, then there’s hardly a point. To tackle this problem, a brilliant solution would be to use a button in your emails. Text links are often skipped for a multitude of reasons. Buttons stand out and are great for grabbing attention.


Another great way to grab attention is to provide suggestions. Exclusive offers and sales are a great way to do this. Monthly or yearly sale offers have always shown a definite boost in products and services.

Another lucrative method is to send out time-restricted offers. This will keep the consumers on edge and engage with the post more. After all, it is human nature not to want to miss out on things, so might as well make the best of it!

Strategically Automated Emails

These sorts of emails are triggered according to the content that you look at on the site. This means that it is quite specific but also relevant to what consumers actually want.

The goal of these emails is to send the consumer information about products that they have previously bought or might be interested in the future. There are many sorts of emails that can be sent, some of these include:

  1. Greeting email: This basically talks to the consumer about the benefits of signing up for the mailing list. This gives them a sense of satisfaction, and they are informed of what to expect.
  2. Special offers: Again, consumers will always want some advantage of signing up for the subscription service. A surefire way of doing this would be by sending them emails with a small discount or a special offer. This not only piques their interest, the chances of buying your goods or taking up your service would also increase.
  3. Abandoned cart: These emails focus on the ‘shopping cart’ of the website. While browsing the site often times, consumers would add things to the cart and completely forget about them later. Sending them an email that reminds them is a great way to make sales.
  4. Wishlists: The idea is to send the consumers an email that would encourage them to make a wish list, which is a list of things they would like to purchase in the future. This is an excellent solution because if they are unable to buy it, their friends and family can always check out the list and get it for them at any time.

This is where Oodo comes in. With Odoo, you can easily create email campaigns without any IT knowledge and have complete control of the entire campaign.

To simplifying business communication with mailing lists, all you have to do is just follow the steps mentioned here.

Not only is it user-friendly and works on pretty much any device; it comes with several functions that are just as easy to use.

You can get real-time data and statistics every time an email is sent out, which in turn helps you design your marketing strategy accordingly.

There are also advanced features such as adding a tracking code to your links to get a complete view of the performance of the campaigns, calculating ROIs, and many more.

It is also fully integrated with many apps such as CRM, Lead Automation, Events, Surveys, and so on, making Odoo the best choice for you.

Syncoria is a digital transformation solution provider based in Canada and an official Odoo Ready partner.

Your websites, sales, operations, CRM, POS, inventory, basically everything can be automated using Odoo. Odoo is exceptionally flexible, as it allows you to configure its functions to cater to your needs.

Visit us at www.syncoria.com to schedule a consultation any time you like. Also, visit www.odoo.com to know more about our digital transformation services.

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