Your business has successfully been launched, and you’ve built up a small, but strong customer base.
Starting small gave you the chance to develop a close relationship with your customers. It has its perks, after all.
You have had time to figure out the kinks by then, and you’re confident that your product or service is truly the best your business can offer.
Growing and expanding your business is now your top priority. Achieving these things however, is a lot easier said than done.
How to acquire a good customer base
So where to begin in the event that you are searching for more clients? Figuring out how to create new prospective customers is a fundamental challenge for a business visionary.
Regardless of whether you see yourself as a sales rep in the exemplary tale of the Willy Loman character from Arthur Miller’s play Death of a Salesman, you have to comprehend that the probable outlets for finding new clients can range from cold pitching names from the telephone directory to studying the buying behavior of potential clients to utilize more up to date Internet methods like site improvement to drive more traffic to your site.
Find Out Who Your Current Customers Are
Before you can discover new clients and increment profits, you have to know who your client is, the biggest value as incentive you offer to clients, and what your opposition is presently offering in the market and where the holes are for another competitor.
At the end of the day, you have to do some statistical surveying – regardless of whether that implies outsourcing the task to a third party firm to do the legwork or attempting to do it in house by yourself.
There’s a basic disparity between your inspiration to build your business and your client’s inspiration to ease their problems.
“Attracting more customers is really about listening to their needs, not being a solution looking for a problem,” says Paige Arnof-Fenn, founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies as well as early stage and emerging businesses.
“There are many existing problems out there that need to be solved that customers are willing to pay for today.”
Market research can range from being completely straightforward and subjective research to an inside and out and in depth quantitative investigation.
It tends to be done fairly rapidly and cheaply these days by sending surveys as forms to your current clients by utilizing one of the numerous online review platforms, for example, SurveyMonkey or Zoomerang.
You can similarly become acquainted with the intended interest group by taking a gander at existing bundles of data – from the U.S. Statistics Bureau or other government organizations, from trade associations, or from outsider research firms.
Be that as it may, your statistical surveying can include progressively broad meetings with clients and subjective investigations on how target clients feel about your business, its products and/or services, depending upon the inquiries you are attempting to answer and your budget limitations,.
Certain items and services may interest one group of customers but not to others, so understanding the SWOT (Strengths, Weaknesses, Opportunities, and Threats) in your objective market is essential.
You can become more acquainted with your clients and fragment the market any number of ways including:
- Demographics — statistical data on a population including income levels, age, etc.
- Psychographics — the attitudes and tastes of a certain demographic.
- Ethnographics — examination of particular cultures.
- Buying habits — how, what and where customers purchase products and services.
There is power in partnership
Referrals are an incredible way to gain new clients. Figuring out a rigorous partner program is one of the quickest and most productive ways your organization can scale your developing B2B SaaS business.
Choosing partners who give services which supplement your own is a fantastic method to create connections with potential clients, as well as with other developing organizations (potential partners of the future!) in your industry.
Projects done in unison with a partner will help build your referral base, yet these kinds of connections aren’t made in a day.
In the event that you are searching for rapid improvement in your referral promotions, offering motivation for referrals (limits, cash, credit, and so forth.) is a quick and productive approach to create new leads and make way for more word of mouth marketing for your organization.
Build your social media presence
A great deal of organizations disregard social media as a platform to sell their products or services, especially in the case of B2B transactions.
Admittedly, online networking will presumably not be the main hotspot for obtaining new clientele. It is however, a solid method in which to share quality content and inform your customers of your various offers and promotions.
While it probably won’t be the most ideal approach to get new clients, it is still critical to stay active via web-based platforms such as social media.
It is a very useful method to create brand mindfulness, short term engagement and demonstrate the organization’s personality. On the chance that you can construct your social activeness by passing on a solid brand portrayal and friendliness, these could lead to adding more clients as much as your products do.
Syncoria is a Toronto based, full-service digital agency. Since 2004, our team of local and offshore technology integrators has consistently delivered integrated digital solutions to small and medium B2B businesses across Canada.
Odoo is our ready partner, and we have provided custom solutions and system integration services to customers across a wide range of industries including telecommunication, construction, real estate, healthcare, manufacturing, wholesale, e-commerce, and service sectors.
We have the experience of working with large enterprises and small businesses alike. We tailor our solutions to your specific needs and help you achieve your business goals. With the use of the Odoo ERP modules, we provide customized solutions to transform and optimize your business process.
Our local team consists of business analysts, solutions architects, project managers, delivery managers, and quality assurance engineers, all of whom are trained experts in Odoo. We ensure we reach successful implementation every time through an iterative and transparent process.
For a free assessment, call us at +1 (416) 628-5522, or email us at firstname.lastname@example.org.